By Kesia Sanders, DIVA Contributor
Brainstorm words and images. Think about what sets you and your skills apart from other people looking for a job in your industry. Then, come up with words and images that illustrate these ideas.
Lead with the benefits. A stranger doesn’t care about you or your need for a job. They don’t care how much experience you have or what your passion is. They care mostly about themselves. If you’re going to interest anyone in yourself and what you provide as a potential employee, you have to tune prospective employers in to what is referred to as WIIFM, or what’s in it for me? So, open your elevator pitch with how your work would benefit a company and its customers or clients.
Be real. Though you’re in the midst of a potential employment opportunity, don’t treat your elevator pitch like a sales transaction. People don’t typically enjoy interacting with pushy salespeople, so avoid acting too aggressive. Instead, focus on building a relationship first.
Tell a compelling story. People love stories and storytellers. They engage us and let us feel free to interact and converse. Telling a story with your elevator pitch is a great way to interest the listener and ensure the conversation moves forward into the details of what you do.
Don’t tell too much. Rather than divulging every aspect of who you are and what you do, create an elevator pitch that compels the listener to ask more about you. The best elevator pitches transition into conversations driven by the listener’s curiosity. This has the dual impact of engaging your new contact and enabling you to go into greater detail on your skills and expertise.
Stay flexible. No matter how much time you spend developing the perfect pitch, you’ll have to adapt it to each person you meet. Also, it’s vital to keep it updated and practice it regularly so it comes off naturally and sincere.
For more information about Career Placement and Employment Services visit Kesia Sanders website http://employmentservicesinc.webs.com/
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